In 2017, PJSC Aeroflot continued its sponsorship support to sports, culture, business, and other social projects, initiatives, and organisations. In the reporting period, the Company allocated a total of RUB 2 billion for sponsorship support, maintaining a similar amount to contributions in previous years (RUB 2.1 billion in 2016).
As a General Partner of the Olympic Committee of Russia, Aeroflot airline continued providing flight services to sports teams and the Olympic team in 2017. As a partner of the Russian Volleyball Federation and the Russian Football Union, Aeroflot supported the national Russian teams at international competitions.
The Company and the Russian Chess Federation held the annual Aeroflot OPEN international chess tournament in 2017. Aeroflot also provided support to Otradnoe showjumping club, which hosted a Showjumping World Cup stage. The Company continued to team up with the Russian Basketball Federation, Russian Cycling Federation, Russian Federation of Acrobatic Rock’n’Roll, and Russian Golf Association.
Throughout 2017, Aeroflot welcomed new partnerships to its sponsorship portfolio, with the Table Tennis Federation of Russia, Rugby Federation of Russia, and Boxing Federation of Russia, while renewing its commitment to remain the Official Carrier of CSKA Professional Football Club and CSKA Professional Basketball Club.
The Company’s support to sports clubs has provided significant benefits from the exposure to many millions of spectators through a wide range of marketing and advertising options as well as enhanced visibility of the Aeroflot brand at all games played by CSKA teams.
In the global market, Aeroflot is raising its recognition and boosting its profile as a premium carrier through the Company’s partnership with Manchester United FC.
In 2017, the Company continued to support the Roskino film production company in holding events to promote Russian cinema at international film festivals held in Berlin, Cannes, Toronto, London, and Los Angeles. The airline also became a general partner of the Golden Gramophone National Music Award. In addition, Aeroflot was a partner of Tatyana Navka’s “Ruslan and Lyudmila” skating show in 2017.
Supporting business and industry events
Aeroflot supported the largest industry event – the International Aviation and Space Salon MAKS-2017.
Aeroflot also shared its vision of future civil aviation development by demonstrating an interactive route map and presented its “Travel of the Future” game at the Russia Focused on the Future exhibition in 2017.
The carrier once again proved itself worthy of its national airline title by acting as the official carrier for the most important business forums such as the Russian Investment Forum, International Arctic Forum, Saint Petersburg International Economic Forum, and Eastern Economic Forum.